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Free Breadcrumb Schema (JSON-LD) Generator

Enter each level of your breadcrumb trail with its name and URL. We generate valid BreadcrumbList JSON-LD you can paste into the page.

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How It Works

Enter each level of the breadcrumb trail, from the homepage down to the current page, with its name and URL — everything runs in your browser.

We generate valid BreadcrumbList JSON-LD, numbering each ListItem's position automatically in the order you entered them.

Copy the script tag and paste it into that page's <head>.

Who Uses This

E-commerce

Mark up Category > Subcategory > Product trails for the breadcrumb rich result in Google.

Docs & knowledge bases

Give crawlers an explicit hierarchy instead of making them infer it from URL structure.

Agencies

Generate consistent breadcrumb schema per page template without a CMS plugin.

Frequently Asked Questions

Does breadcrumb schema need to match visible breadcrumbs on the page?

Yes — Google's guidelines require the schema to reflect a breadcrumb trail that's actually visible to users, not one invented just for markup.

What's position for?

It's the 1-indexed order of each level in the trail, from the homepage (position 1) down to the current page. We set it automatically based on the order you enter them in.

Does the last item need a URL?

Google's own examples include a URL for the final (current) item too, so we require one for every level, including the last.

Does this help with AI citation, or just Google?

Both — it's the same structured signal of where a page sits in your site's hierarchy that search engines use for the breadcrumb rich result, and it's the kind of explicit site-structure data GEO checklists look for.

Is this the same as a Breadcrumb schema maker?

Yes — generator, maker, and builder are used interchangeably for this kind of tool.

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