About HellSEO

HellSEO is built and run by one person, not an agency or a team of consultants. It exists because SEO tools kept handing back long reports and no way to actually fix anything without either hiring an agency or learning SEO yourself. So I built a tool that scores your site across three fronts — classic Google SEO, AI answer engines (AEO), and generative search / AI crawlers (GEO) — and gives you the exact code to paste, not just a list of problems.

Why one person can build this

HellSEO isn't trying to replace a full agency retainer. It automates the part of an audit that's mechanical — checking tags, schema, crawler access, heading structure — and hands you working code for what it finds. That's a narrower, more honest scope than “we'll manage your entire SEO strategy,” and it's exactly why one person can maintain it without a team.

What we check

Every audit runs 24 checks across SEO, AEO, and GEO: indexability, title and meta tags, Core Web Vitals, heading structure, FAQ and schema markup, AI crawler access, backlink authority, and more. See the full breakdown on the report page.

Free tools

We also publish a set of single-purpose free tools — no sign-up, no cost — for the checks that are useful on their own, like an AI crawler checker or an llms.txt generator.

Get in touch

Questions, bug reports, or feedback — see the contact page.